Traditional home appliances have been upgraded, and trendy digital products have also been launched. The latest data from the Ministry of Commerce shows that since the beginning of this year, more than 69 million consumers have purchased more than 74 million digital products such as mobile phones. AI mobile phones, AI computers, and AI glasses are becoming the trendy three-piece sets for young people. In many stores, AI glasses are “sold as soon as they arrive” and are in short supply. CCTV reporter Chen Haobing: Today’s appearance is a bit special, because the cameraman opposite me did not hold any shooting equipment, he just wore an AI glasses like me, and he could use the first-person perspective to help me record this conversation. That means that wherever my eyes see, the video can be shot there. At the same time, I can also use this AI glasses to ask a lot of questions. Lu Jiawei, senior sales consultant of Xiaomi Home Beijing Heshenghui Store: Since the release of AI glasses, the store has sold more than 100 units. The most popular sunglasses are basically sold as soon as they arrive in the store. Now, the store is also out of stock and is in short supply. CCTV reporter Chen Haobing: I am holding an augmented reality glasses in my hand. From the appearance, it is not much different from the glasses we usually wear. When I put it on, the real world has been superimposed with virtual images. Just now, I turned on the navigation. Now I can not only see the world in front of me, but also have a function like a car head-up display, which can see the route I navigate.
Yang Kexiao, head of Thunderbird Innovation Hardware Products: I am being interviewed now, but in fact there is a prompter in front of me. We have experienced the transformation of AI glasses from niche geek toys to mass consumer products. In the first half of the year, our first-time purchase users reached 81%, the monthly active users increased by 314% year-on-year, and the user usage time also increased by 171%. Identifying the calories of food, monitoring stock trends, real-time translation of foreign languages… These application scenarios of artificial intelligence can now be realized through AI glasses. In order to better integrate into daily life, many new products on the market have also added multiple functions such as audio and video and payment.
According to data from e-commerce platforms, the smart glasses market ushered in explosive growth in the first half of this year. The category transaction volume surged 10 times year-on-year, and the number of brands settled in increased by more than 3 times compared with last year. In addition, with national subsidies and industrial chain collaboration, the entry threshold for products is being lowered, and the average price of smart glasses has dropped from more than 2,000 yuan to around 1,500 yuan.